P.O. Box 27562, Seattle, WA 98165 Copyright by Lee Mozena and Zenith Diversity, Inc. 2010 All rights reserved.
CONNECT TO ZENITH
P R O F I T F R O M U N D E R S T A N D I N G
To learn more call 206_368_9608 or write lee@zenithdiversity.com
To learn more call 206_368_9608 or write lee@zenithdiversity.com
RESOURCES
ZENITH'S SMART BIZ PYRAMID
Every organization has a variety of talents and intelligences, just like the
Business smarts -B.Q. are an aspect of traditional I.Q. These are the
core, the hard skills a business must have to succeed. Soft skills, like
Emotional Intelligence, E.Q. and Cultural Intelligence, C.Q., are
increasingly important in the global marketplace.
HOFSTEDE'S CULTURAL DIMENSIONS
Professor Geert Hofestede has researched behavior tendencies of people
and cultures. This social scientist concluded the factors below influence
how we perceive and relate in the world. For a fuller description of
Hofestede's work visit www.geert-hofstede.com.
* POWER DISTANCE INDEX (PDI)
* INDIVIDUALISM (IDV)
* MASCULINITY (MAS)
* UNCERTAINTY AVOIDANCE INDEX (UAI)
HISPANIC CONSUMERS IN THE PUGET SOUND
In 2007, a collaboration between Conexión Marketing and Seattle University
produced the first comprehensive, local Hispanic University produced the
first comprehensive, local Hispanic marketing statistics. While in some cases
this data confirm trends found nationally, there are several areas in which
local Hispanic data deviate from the national base.
The study includes demographics, media consumption,technology adoption,
banking, leisure activities and top of mind brands. To get a free copy of this
study or to learn more contact Ms. Lori Giordana, President of Connexion
Marketing at www.conexiónmarketing.com.
